Some basic steps in objective linear algebra The 'objective method', advocated by Lawvere, seeks to calculate directly with combinatorial objects, rather than with their numbers. In algebraic combinatorics, this is largely a question of doing linear algebra over the 'ground field' of finite sets (or groupoids or infinity-groupoids). The role of vector spaces is played by slice categories, and the role of linear maps is played by linear functors (which here means colimit-preserving functors), which in turn can be represented by spans, so that 'matrix multiplication' is given by pullbacks. The ordinary vector-space level is recovered from the objective level by taking (homotopy) cardinality. After explaining the basic theory, the talk will focus on finiteness conditions and the objective version of the duality between vector spaces and pro-finite-dimensional vector spaces, including a neat combinatorial interpretation of continuity. To finish I will briefly outline how the basic set-up supports more elaborate algebraic structures, such as incidence bialgebras, Möbius inversion, and antipodes. This is based on joint work with Imma Gálvez and Andy Tonks.