Lawvere's universal Hopf algebra Lawvere was one of the early proponents of objective combinatorics, where one seeks to work directly with finite sets rather than with their numbers. In this context he discovered that there is a kind of universal Hopf algebra H, whose Möbius function induces the Möbius function of every incidence coalgebra by pullback along a certain interval construction. He made the discovery in the 1980s, but it remained unpublished until [Lawvere-Menni, TAC 2010], where they also establish the objective Möbius inversion principle. The slightly disturbing fact that H is not itself the incidence coalgebra of any poset or category was overcome by Gálvez-Kock-Tonks in 2014 with the discovery that simplicial spaces more general than posets and categories admit the incidence coalgebra construction and a general Möbius inversion principle at the objective level. These simplicial spaces are called decomposition spaces. Lawvere's Hopf algebra H is in fact the incidence coalgebra of a decomposition space U, and it was conjectured that U is universal among decomposition spaces and culf maps (another notion introduced by Lawvere, in his work on dynamical systems, and exploited in Lawvere-Menni). The conjecture was recently proved by Forero, pin-pointing finally the precise universal property of Lawvere's Hopf algebra. The talk will be an introduction to all these ideas, including background on Möbius inversion, without going too much into technical details and proofs.